Have you ever called a customer service support line and were unsure if the professional on the other end of phone was a robot or an actual person? Or maybe you do get lucky and it is an actual person, yet they sound completely apathetic to your situation and like you are imposing on them? This has probably happened to you or someone you know within the last couple of months. Customer Experience is what it is all about in today’s marketplace. Consumers don’t often buy based off of how much something is, they buy off of how they feel and the experience they received. We don’t want you to be just another person who answers a phone. We want you to have all of the skills, education, practice, and support that you need to know how to go above and beyond for your customers. We want you to create WOW experiences. When customers have a WOW experience, they become loyal to you and will come back to you again, and again, and again.
In this workshop, you will:
Upon completion of this workshop, each phone staff attendee will receive 2 free individual follow-up coaching sessions with call monitoring and quality checking. Both inbound and outbound scenarios are discussed.
Nearly 50% of home improvement jobs over $5,000 are financed. Successful implementation of financing is much more than simply saying, “We offer financing.” This class will teach attendees how to implement financing into every facet of their business to become profitable. Contractors who use financing on a consistent basis tend to close more jobs and sell more high-efficiency systems.
These half-day programs may help contractors understand the current financial state of the consumer, homeowners’ budget obstacles, and how to help those customers with credit challenges.
Contractors learn how to set up a financing partner and how to fund projects and missed opportunities.
In this class, an attendee will receive an analysis of their existing customer base to help them understand who their customers are, their lifestyle and behaviors. They will also understand how much market share they have, and what they can do to gain more market share. Based on this information, they will be able to create a detailed marketing strategy and plan — in class. Individuals will obtain a broad scope and specific implementation strategies for all media channels — specifically all digital tools. Basic online marketing will be layed-out in an easy to understand – 12 Step – prioritized basis. Because contractors from various backgrounds, length in business, experience and geographic areas will be in the workshop, each person will gain valuable insights from other contractors.
All participants will walk away with a strategy for expanding their existing customer base and how to reach their prime targeted prospects. They will especially learn how to balance seasonal, economic, and industry fluctuations. Attendees will also learn how to leverage the Goodman program benefits and the tools available through their vendor partners. To capstone the class, students will learn how to track results of various marketing channels and messages in order to maximize a company’s business investments.
What if you could have the time, money and freedom that you’ve always wanted? Join us for an exclusive opportunity to dissect your unique business and create a roadmap to a higher quality of life! As a business owner, you deserve that! In the first half of this one day workshop, you will create a detailed review of your company’s capabilities, financial positions and the markets that you serve.
After lunch, you will dive into the day-to-day operations of your company to establish specific Key Performance Indicators (KPI’s) for your business. Facilitated by experienced HVAC Trainers, you and your peers will discuss the impact these Key Performance Indicators have on your daily operations, address current challenges and examine how adjusting small processes and behaviors can have a huge impact on your overall probability. Lastly, now that you have dissected your business, established your KPI’s and realized the impact they have on your company’s success, you will actually setup these KPI’s to track on a daily, monthly and annual basis. Leave this class with an established plan and detailed process to facilitate success so you can have the time, money and freedom you deserve!
Register today! Space is limited to the first 100 people to sign-up. To register, visit www.GoToSummit.com. Don’t miss your chance to attend this dynamic workshop!The business toolbox programs are presented by Goodman and administered by third-party training organizations. All training programs are designed to support independent HVAC contractors who sell Goodman® brand products. Any costs for the training programs are determined and charged directly by the third-party training organizations.
This is a 3 1/2 Day, intensive workshop. In addition to classroom instruction, there are three challenging one-on-one role-plays, recording of the final role-play, personalized performance feedback and lots more. All Sales tools, strategies and tactics will be discussed and practiced. The graduates will be prepared and confident to immediately engage in sales calls with the expectation to close high-end system sales. Class size is limited to allow one-on-one coaching.
There will be an initial one-hour phone conversation to establish goals and objectives and creating an individual training plan. The training plan will include self-study of the Selling with T.R.U.S.T. In-Home Sales Call process using online and DVD instructional sales tools. The Sales manager will be involved in making sure the plan is followed and provide ongoing direction and support for the participant.
All Participants will need the following before attending this Advanced High Efficiency Sales Workshop:
50% of the major Technology Advancements have happened in the past 2 Years – causing businesses who were the most advanced in their industry to drop in results and new businesses with an eye for the future to take over. If you aren’t talking about the following with your marketing agency, you will not want to miss this class:
This is the ultimate Branding, Digital Marketing and Lead Generation class for HVAC Entrepreneurs. During this 2 day course, our educators will bring you through the 12 Step Roadmap to Compete and Achieve Accelerated Results in today’s high tech environment. The digital era has created a more level playing field, allowing the small businesses to compete with the industry giants, and win. Changes in consumer buying habits have created a rapid sequence of technology and marketing trends and compliance requirements for business owners technology, marketing and overall strategic approach.
During this class we will help you get setup and organized for success. Bring your laptops, log in’s and let’s get busy. In order to implement an effective marketing strategy we need to knock out the technology basics. Those basics includes: Google, Domain Registrars, Social Sites, Bookmarks, etc.:
Not only will you leave with a thorough Audit, but you will have a 100 page workbook outlining your strategic plan, top priorities and major marketing milestones. This class will provide you with the roadmap for the next 2 years!Class Goal: Design your Custom Roadmap
Customers are increasingly aware that indoor air quality (IAQ) may have a significant impact on their indoor comfort. For many homeowners, IAQ is not an accessory, it’s an essential need. HVAC dealers who are trained to identify, evaluate and resolve IAQ issues are more likely to seize, and close, these value-added sales opportunities.
Concepts discussed in this two-day IAQ Principles Workshop, include:
During the IAQ Principles workshop, participants will discover:
At the end of the IAQ Principles workshop, attendees should be energized, motivated, and prepared to assess indoor air management solutions with customers. Also, participants will have the tools necessary to improve customer satisfaction through a wide variety of IAQ solutions, and drive their HVAC business beyond heating and cooling services.
This two day course is designed to teach you everything you need to know about the Smart Home and Comfort Home. The course is designed to simplify the complexity of this new revenue stream and equip you with a full working knowledge and get you started with Comfort Home.
In this course, we discuss the following:
Marketing can be confusing and expensive. Getting your message out to your market is harder today than ever before because of the many channels available to consumers. Today more than ever before we are living in an experiential marketplace and need to know what experience our customers are looking for.
Participants will work on developing a marketing strategy for their company, including a branding strategy, customer profile strategy, media strategy and messaging strategy for the services they provide. Once the overall strategy is developed participants will identify the advertising resources that are available to them and which ones fit into their budget. All of this will be put into action as we work to define the customer journey and how that fits into the overall customer experience.
Goodman offers training for HVAC dealers and service based contractors. Courses are broken down into two categories: General and Product Specific. Some of the training sessions offered as general topics include: Air Distribution Troubleshooting, Superheat & Sub-Cooling, Evacuation & Charging, Indoor Air Quality(IAQ) and troubleshooting individual components. Component troubleshooting focuses on how a specific part functions, and guides you to properly diagnose the component should a problem occur. Individual components include compressors, metering devices, motors, and economizers.